Brand Activation Catering

Food and beverage are the foundation of every brand experience. We develop custom menus and culinary moments designed to reflect each brand’s identity with clarity and intention.

Boden pop up in Soho at Shopify HQ on Greene Street, NYC.

We provide catering for experiential marketing events and brand activations across Brooklyn, New York, the Hamptons, and Miami. From immersive pop-ups to large-scale launches, our team delivers on-brand menus, seamless logistics, and engaging food experiences designed to connect with your audience.

We approach each event with a clear understanding of the brand, translating its identity into a cohesive food and beverage experience. Each menu is thoughtfully developed to reflect the tone, energy, and audience of the event. From flavor to presentation, every detail is designed to feel aligned, intentional, and memorable.

What We Do

Mobile catering food truck set up on a city street for a brand activation event.
Chef serving appetizer bites from a catering food truck during a brand activation event.
Gourmet flatbread appetizer topped with sausage, pesto, and shaved cheese served for event catering.
Crispy arancini appetizer topped with basil pesto served as a passed bite for event catering.

BRAND LAUNCHES

We brought taste of Milan to Soho to celebrate Atelier de Troupe’s stunning new space. An aperitivo al fresco featuring sparkling sips and authentic Italian bites, with sidewalk conversations under the spring city lights.

Guest holding a branded beverage pouch during a beauty brand activation event.
Server presenting trays of fries as passed appetizers during a brand activation event.
Mini gourmet sliders served as passed appetizers during a luxury brand experience event.
Heart-shaped iced cookies packaged as branded favors at a Valentine’s themed catered event

EXPERIENTIAL EVENTS

EOS launched a Valentine’s Day brand activation. We served nostalgic favorites thoughtfully elevated - crispy fries, mini burgers, chicken sliders and soft pretzels. Playful custom drinks and heart-shaped desserts completed the experience.

Catering staff serving a styled dessert and hot chocolate station during a holiday brand experience event.
Branded hot chocolate with marshmallow served during a winter brand experience event.
Guests holding hot chocolate and shopping bags during a holiday retail brand activation event.

POP-UPS

At the four-day Dairy Boy holiday pop-up in SoHo, we served hot chocolate with custom-branded marshmallows, enhancing the guest experience throughout the activation.

Branded Balenciaga beverages served on a tray by event staff during a fashion brand activation.
Server presenting branded bottled beverages on a tray during a luxury fashion brand experience event.
Server presenting minimalist black-wrapped appetizer bites at a luxury fashion brand experience event.

COLLABORATIONS

For the Balenciaga x Adidas collaboration, Lemons and Olives delivered custom-branded food and beverage packaging, along with bespoke desserts crafted in the shape of the client’s logo.

Guest holding branded cocktails during a beauty brand activation event in a crowded venue.

Menus

Custom food and beverage menus developed to reflect your brand activation— from elevated, mess-free bites to interactive stations and high-volume service. Seasonal, locally sourced ingredients meet strategic menu design.

What Else We Do

From custom-wrapped food trucks and bespoke food and beverage concepts to operational and staffing support for long-term pop-ups.

Lemons and Olives catering food truck set up for a brand activation event in Brooklyn.
Branded mobile catering truck used for a corporate event activation and on-site food service.

Food Truck

Our beautifully designed food truck functions as a fully equipped mobile kitchen and brand canvas. Serve nostalgic favorites like pizza, burgers, and tacos, or elevated bites — with full exterior wrapping available to match your campaign aesthetic.

Signature cocktails being poured at a luxury experiential marketing event.
Bartender presenting a signature cocktail with fresh garnish during event catering service.

Beverages

Branded beverage experiences including custom coffee bars, ceremonial matcha service, elixirs, smoothies, and craft cocktails. From logo-branded cups to full cocktail activations, we design drink programs aligned with your brand.

Styled event table with floral centerpieces created for a branded experiential event.
Vibrant floral tablescape with plated dishes and drinks at a styled catered event

Rentals

Sourcing and curated rental selections to create immersive, interactive environments — from lounge installations and service stations to custom-built experiential moments that elevate the overall atmosphere.

Professional catering staff serving canapés at luxury retail brand event
Professional event catering staff serving cocktails and bite-sized canapés at a brand, in-store or corporate event.

Staffing

Professional service teams deliver polished, brand-aligned hospitality, with custom uniform options and chefs available for live, guest-facing culinary activations.

Testimonial

“The team at Lemons & Olives approached our activation with both creativity and precision. The custom menu and branded packaging felt like a natural extension of our campaign, and their ability to manage high volume over multiple days was impressive. They are true collaborators — not just vendors.”

Jakie M.
A server holds a black slate tray with cucumber sandwiches, with floral decorations and clothing racks in the background.
A smiling server in a black uniform and striped apron holds a tray with two white wines.
Design and production for Boden launch with a white Shopify New York checkout counter with POS tablets and a green screen displaying "Boden: Smitten with Britain" graphics.

Design and Production

We collaborate closely with a full-service design and production agency to deliver cohesive, immersive brand environments. Together, we develop thoughtful concepts that integrate food, beverage, spatial design, and storytelling — ensuring every element feels intentional and aligned.

Island village with orange-roofed stone buildings, surrounded by clear blue sea, with a beach and a connecting causeway.

Locations

In addition to New York, the Hamptons, and Miami, we maintain strong relationships that allow us to support brand activations in Montenegro, Croatia, Greece, and France.

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